BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Missouri State University/Calendar of Events//EN CALSCALE:GREGORIAN X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU TZNAME:CDT END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU TZNAME:CST END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:7b1a9552-d19d-4f55-9345-ac06fdb243ec.208106@calendar.missouristate.edu CREATED:20200811T150424Z LAST-MODIFIED:20200811T150424Z LOCATION: SUMMARY:The Change of Voice in Business Communications DESCRIPTION:Missouri State University invites you to attend the 17th annua l Public Affairs Conference as a live virtual event Sept. 29-Oct. 1\, 202 0! This year's public affairs theme is The Power of Voice. \n\n\nLinks to all live webinar events will be listed on the Public Affairs Conference schedule website.\n\n\nEffective communication is the cornerstone of any business. The coronavirus crisis came swiftly and unexpectedly to the glo bal community and affected industries around the world simultaneously. Or ganizations have little choice but to rethink and redefine their forms of communication and operating procedures. Communication with all stakehold ers is necessary to retain loyalty among consumers\, employees and invest ors. Brand voice is not just about what is said\, but how it sounds\, fee ls and affects the intended audience. How are companies changing their me ssage? Are they listening differently to their customers and employees? H ow are social media and digital tools\, such as Zoom\, affecting business communications? In a time of crisis\, how can small businesses leverage communication to increase customer trust\, the company’s public image and its social responsibility? Going forward\, will these changes remain in place? X-ALT-DESC;FMTTYPE=text/html:<html><head><title></title></head><body><p>Mi ssouri State University invites you to attend the 17th annual Public Affa irs Conference as a live virtual event Sept. 29-Oct. 1\, 2020! This year' s public affairs theme is&nbsp\;<a href="https://publicaffairs.missourist ate.edu/the-power-of-voice.htm">The Power of Voice</a>.&nbsp\;</p>\n<p>Li nks to all live webinar events will be listed on the&nbsp\;<a href="https ://publicaffairs.missouristate.edu/schedule">Public Affairs Conference sc hedule website</a>.</p>\n<p>Effective communication is the cornerstone of any business. The coronavirus crisis came swiftly and unexpectedly to th e global community and affected industries around the world simultaneousl y. Organizations have little choice but to rethink and redefine their for ms of communication and operating procedures. Communication with all stak eholders is necessary to retain loyalty among consumers\, employees and i nvestors. Brand voice is not just about what is said\, but how it sounds\ , feels and affects the intended audience. How are companies changing the ir message? Are they listening differently to their customers and employe es? How are social media and digital tools\, such as Zoom\, affecting bus iness communications? In a time of crisis\, how can small businesses leve rage communication to increase customer trust\, the company’s public imag e and its social responsibility? Going forward\, will these changes remai n in place?</p></body></html> DTSTART;TZID=America/Chicago:20201001T093000 DTEND;TZID=America/Chicago:20201001T102000 SEQUENCE:0 URL:https://publicaffairs.missouristate.edu/conference/ CATEGORIES:Public,Alumni,Current Students,Faculty,Future Students,Staff END:VEVENT END:VCALENDAR