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TZOFFSETFROM:-0600
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DTSTART:20070311T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
TZNAME:CDT
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DTSTART:20071104T020000
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UID:d70f0eeb-3974-4be6-a53e-5bba4494bbfb.171403@calendar.missouristate.edu
CREATED:20160906T203451Z
LAST-MODIFIED:20160906T203451Z
LOCATION:Plaster Free Enterprise Center\, Robert W. BKD-PCTR 1000
SUMMARY:Develop a Winning Marketing Plan
DESCRIPTION:A marketing plan is like a road map. It shows you where you ar
 e now\, where you want to be\, and the best route to take you there. All 
 businesses need a marketing plan to direct their future actions and make 
 the most of scarce marketing resources. Move beyond the basics of marketi
 ng to develop objectives and strategies that meet your goals. Make the mo
 st of your marketing dollar and enhance your short- and long-term profita
 bility. Learn how to write measurable\, attainable objectives and evaluat
 e your marketing strategies.\n\n\nTopics include:\n\n\n· Think like a cus
 tomer· Assess low cost market research methods· Conduct a situation analy
 sis· Define your target markets· Estimate your market demand· Assess your
  competition· Analyze your company's strengths and weaknesses· Set SMART 
 objectives· Develop and implement strategies and tactics· Build your mark
 eting plan
X-ALT-DESC;FMTTYPE=text/html:&lt;html&gt;&lt;head&gt;&lt;title&gt;&lt;/title&gt;&lt;/head&gt;&lt;body&gt;&lt;p&gt;A 
 marketing plan is like a road map. It shows you where you are now\, where
  you want to be\, and the best route to take you there. All businesses ne
 ed a marketing plan to direct their future actions and make the most of s
 carce marketing resources. Move beyond the basics of marketing to develop
  objectives and strategies that meet your goals. Make the most of your ma
 rketing dollar and enhance your short- and long-term profitability. Learn
  how to write measurable\, attainable objectives and evaluate your market
 ing strategies.&lt;/p&gt;\n&lt;p&gt;Topics include:&lt;/p&gt;\n&lt;p&gt;&amp;middot\; Think like a cu
 stomer&lt;br /&gt;&amp;middot\; Assess low cost market research methods&lt;br /&gt;&amp;middo
 t\; Conduct a situation analysis&lt;br /&gt;&amp;middot\; Define your target market
 s&lt;br /&gt;&amp;middot\; Estimate your market demand&lt;br /&gt;&amp;middot\; Assess your c
 ompetition&lt;br /&gt;&amp;middot\; Analyze your company's strengths and weaknesses
 &lt;br /&gt;&amp;middot\; Set SMART objectives&lt;br /&gt;&amp;middot\; Develop and implement
  strategies and tactics&lt;br /&gt;&amp;middot\; Build your marketing plan&lt;/p&gt;&lt;/bod
 y&gt;&lt;/html&gt;
DTSTART;TZID=America/Chicago:20161103T083000
DTEND;TZID=America/Chicago:20161103T123000
SEQUENCE:0
URL:http://cbed.missouristate.edu/wconnect/CourseStatus.awp3?&amp;course=MKT01
 0316
CATEGORIES:Public,Alumni,Community,Faculty,Staff,Visitors
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