BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Missouri State University/Calendar of Events//EN CALSCALE:GREGORIAN X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU TZNAME:CDT END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU TZNAME:CST END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:00000000-0000-0000-0000-000000000000.175842@calendar.missouristate.edu CREATED:20170124T153403Z LAST-MODIFIED:20170124T153403Z LOCATION:Plaster Free Enterprise Center\, Robert W. 1000 SUMMARY:Online Marketing Trends & Tactics DESCRIPTION:It's been said that the Internet levels the playing field for large and small businesses. You don't have to spend tons of money on a we b site to gain online customers\, but you do need a plan. If you want to know how successful web marketers design websites and communicate with th eir customers\, this "best practices" presentation is for you. Did you ju mp onto the web bandwagon without first defining what your organization w ants to accomplish? This seminar will introduce the powerful and effectiv e tips\, tools and techniques for planning and executing an effective Int ernet presence. You will learn how to develop objectives\, strategies\, t actics and measurable results for marketing your business on the world wi de web. Plus\, discover how to avoid the most common mistakes companies m ake in the transition to e-commerce.\n\n\nTopics include:\n\n\n· Creating an effective web strategy· Identify critical content & avoid costly mist akes· Effective page layout & design· How to make your site interactive· Understanding search engines· How and when to use special effects· Tips t o drive more traffic to your site· Do's & don'ts of e-mail marketing· Mak ing e-commerce safe & easy for your customers X-ALT-DESC;FMTTYPE=text/html:<html><head><title></title></head><body><p>It 's been said that the Internet levels the playing field for large and sma ll businesses. You don't have to spend tons of money on a web site to gai n online customers\, but you do need a plan. If you want to know how succ essful web marketers design websites and communicate with their customers \, this "best practices" presentation is for you. Did you jump onto the w eb bandwagon without first defining what your organization wants to accom plish? This seminar will introduce the powerful and effective tips\, tool s and techniques for planning and executing an effective Internet presenc e. You will learn how to develop objectives\, strategies\, tactics and me asurable results for marketing your business on the world wide web. Plus\ , discover how to avoid the most common mistakes companies make in the tr ansition to e-commerce.</p>\n<p>Topics include:</p>\n<p>&middot\; Creatin g an effective web strategy<br />&middot\; Identify critical content &amp \; avoid costly mistakes<br />&middot\; Effective page layout &amp\; desi gn<br />&middot\; How to make your site interactive<br />&middot\; Unders tanding search engines<br />&middot\; How and when to use special effects <br />&middot\; Tips to drive more traffic to your site<br />&middot\; Do 's &amp\; don'ts of e-mail marketing<br />&middot\; Making e-commerce saf e &amp\; easy for your customers</p></body></html> DTSTART;TZID=America/Chicago:20170316T083000 DTEND;TZID=America/Chicago:20170316T123000 SEQUENCE:0 URL:http://cbed.missouristate.edu/wconnect/CourseStatus.awp3?&course=MKT04 0317 CATEGORIES:Public,Alumni,Community,Faculty,Staff,Visitors END:VEVENT END:VCALENDAR