BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Missouri State University/Calendar of Events//EN CALSCALE:GREGORIAN X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU TZNAME:CDT END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU TZNAME:CST END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:26ba9b82-8d9b-43f1-b825-71181015cbfc.181951@calendar.missouristate.edu CREATED:20170830T162732Z LAST-MODIFIED:20170830T162732Z LOCATION:Plaster Free Enterprise Center\, Robert W. PCTR 1000 SUMMARY:Online Marketing Trends & Tactics DESCRIPTION:It's been said that the Internet levels the playing field for large and small businesses. You don't have to spend tons of money on a we b site to gain on-line customers\, but you do need a plan. If you want to know how successful web marketers design web sites and communicate with their customers\, this "best practices" presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to accomplish? This seminar will introduce the powerful and effect ive tips\, tools\, and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives\, strategies \, tactics\, and measurable results for marketing your business on the wo rldwide web. Plus\, discover how to avoid the most common mistakes compan ies make in the transition to e-commerce.\n\n\nTopics include:\n\n\n\nCre ating an effective web strategy\nIdentify critical content & avoid costly mistakes\nEffective page layout & design\nHow to make your site interact ive\nUnderstanding search engines\nHow and when to use special effects\nT ips to drive more traffic to your site\nDo's & Don'ts of E-Mail Marketing \nMaking e-commerce safe & easy for your customers X-ALT-DESC;FMTTYPE=text/html:<html><head><title></title></head><body><p>It 's been said that the Internet levels the playing field for large and sma ll businesses. You don't have to spend tons of money on a web site to gai n on-line customers\, but you do need a plan. If you want to know how suc cessful web marketers design web sites and communicate with their custome rs\, this "best practices" presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to acc omplish? This seminar will introduce the powerful and effective tips\, to ols\, and techniques for planning and executing an effective Internet pre sence. You will learn how to develop objectives\, strategies\, tactics\, and measurable results for marketing your business on the worldwide web. Plus\, discover how to avoid the most common mistakes companies make in t he transition to e-commerce.</p>\n<p>Topics include:</p>\n<ul>\n<li>Creat ing an effective web strategy</li>\n<li>Identify critical content &amp\; avoid costly mistakes</li>\n<li>Effective page layout &amp\; design</li>\ n<li>How to make your site interactive</li>\n<li>Understanding search eng ines</li>\n<li>How and when to use special effects</li>\n<li>Tips to driv e more traffic to your site</li>\n<li>Do's &amp\; Don'ts of E-Mail Market ing</li>\n<li>Making e-commerce safe &amp\; easy for your customers</li>\ n</ul></body></html> DTSTART;TZID=America/Chicago:20171102T090000 DTEND;TZID=America/Chicago:20171102T120000 SEQUENCE:0 URL:http://sbtdc.missouristate.edu// CATEGORIES:Public,Alumni,Faculty,Staff END:VEVENT END:VCALENDAR