BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Missouri State University/Calendar of Events//EN CALSCALE:GREGORIAN X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU TZNAME:CDT END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU TZNAME:CST END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:df276211-4dfb-44d2-b4ba-5d84d62555f4.184328@calendar.missouristate.edu CREATED:20180129T211022Z LAST-MODIFIED:20180129T211022Z LOCATION:Plaster Free Enterprise Center\, Robert W. PCTR 1000 SUMMARY:Online Marketing Trends & Tactics DESCRIPTION:It's been said that the Internet levels the playing field for large and small businesses. You don't have to spend tons of money on a we bsite to gain online customers\, but you do need a plan. If you want to k now how successful web marketers design websites and communicate with the ir customers\, this "best practices" presentation is for you.\n\n\nDid yo u jump onto the web bandwagon without first defining what your organizati on wants to accomplish? This seminar will introduce the powerful and effe ctive tips\, tools and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives\, strategies \, tactics and measurable results for marketing your business on the worl dwide web. Plus\, discover how to avoid the most common mistakes companie s make in the transition to e-commerce.\n\n\nTopics include:\n\n\n\nCreat ing an effective web strategy\nIdentifying critical content & avoid costl y mistakes\nEffective page layout & design\nHow to make your site interac tive\nUnderstanding search engines\nHow and when to use special effects\n Tips to drive more traffic to your site\nDo's & Don'ts of email marketing \nMaking e-commerce safe and easy for your customers X-ALT-DESC;FMTTYPE=text/html:<html><head><title></title></head><body><p>It 's been said that the Internet levels the playing field for large and sma ll businesses. You don't have to spend tons of money on a website to gain online customers\, but you do need a plan. If you want to know how succe ssful web marketers design websites and communicate with their customers\ , this "best practices" presentation is for you.</p>\n<p>Did you jump ont o the web bandwagon without first defining what your organization wants t o accomplish? This seminar will introduce the powerful and effective tips \, tools and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives\, strategies\, tactics and measurable results for marketing your business on the worldwide web. Plus\, discover how to avoid the most common mistakes companies make in the transition to e-commerce.</p>\n<p>Topics include:</p>\n<ul>\n<li>Crea ting an effective web strategy</li>\n<li>Identifying critical content &am p\; avoid costly mistakes</li>\n<li>Effective page layout &amp\; design</ li>\n<li>How to make your site interactive</li>\n<li>Understanding search engines</li>\n<li>How and when to use special effects</li>\n<li>Tips to drive more traffic to your site</li>\n<li>Do's &amp\; Don'ts of email mar keting</li>\n<li>Making e-commerce safe&nbsp\;and easy for your customers </li>\n</ul></body></html> DTSTART;TZID=America/Chicago:20180301T090000 DTEND;TZID=America/Chicago:20180301T120000 SEQUENCE:1 URL:http://cbed.missouristate.edu/wconnect/CourseStatus.awp3?&course=MKT04 0318 CATEGORIES:Public,Alumni,Current Students,Faculty,Future Students,Staff END:VEVENT END:VCALENDAR