BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Missouri State University/Calendar of Events//EN CALSCALE:GREGORIAN X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU TZNAME:CDT END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU TZNAME:CST END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:00000000-0000-0000-0000-000000000000.175835@calendar.missouristate.edu CREATED:20170124T145558Z LAST-MODIFIED:20170124T145558Z LOCATION:Plaster Free Enterprise Center\, Robert W. 1001 SUMMARY:Develop a Winning Marketing Plan DESCRIPTION:A marketing plan is like a road map. It shows you where you ar e now\, where you want to be\, and the best route to take you there. All businesses need a marketing plan to direct their future actions and make the most of scarce marketing resources. Move beyond the basics of marketi ng to develop objectives and strategies that meet your goals. Make the mo st of your marketing dollar and enhance your short- and long-term profita bility. Learn how to write measurable\, attainable objectives and evaluat e your marketing strategies.\n\n\nTopics include:\n\n\n· Think like a cus tomer· Assess low cost market research methods· Conduct a situation analy sis· Define your target markets· Estimate your market demand· Assess your competition· Analyze your company's strengths and weaknesses· Set SMART objectives· Develop and implement strategies and tactics· Build your mark eting plan X-ALT-DESC;FMTTYPE=text/html:
A marketing plan is like a road map. It shows you where you are now\, where you want to be\, and the best route to take you there. All businesses ne ed a marketing plan to direct their future actions and make the most of s carce marketing resources. Move beyond the basics of marketing to develop objectives and strategies that meet your goals. Make the most of your ma rketing dollar and enhance your short- and long-term profitability. Learn how to write measurable\, attainable objectives and evaluate your market ing strategies.
\nTopics include:
\n·\; Think like a cu
stomer
·\; Assess low cost market research methods
&middo
t\; Conduct a situation analysis
·\; Define your target market
s
·\; Estimate your market demand
·\; Assess your c
ompetition
·\; Analyze your company's strengths and weaknesses
·\; Set SMART objectives
·\; Develop and implement
strategies and tactics
·\; Build your marketing plan